BMW, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced BMW Drive for Team USA, a national bulldoze programme that invites consumers to become behind the wheel and the Olympic Movement in support of U.Southward. Olympic Team and Paralympic Team hopefuls.

The event serial travels to 276 BMW retailers across America betwixt June sixteen and August 13, 2011. For each participant who test drives a vehicle at 1 of the BMW Drive for Team U.s.a. events, BMW of North America will donate $ten to Team U.s., up to a maximum donation of $200,000. Funds raised volition piece of work to further the training and performance goals of Team USA athletes.

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BMW Drive for Team USA events volition feature Olympic and Paralympic athletes and hopefuls, and other members of the Olympic community. Participants volition have the opportunity to run into the athletes and will be personally thanked for their back up – all while fostering excitement for the Olympic Movement. The events also include the opportunity to examination drive the all-new BMW 650i Convertible and the full lineup of BMW models, as well as to exam how the Ultimate Driving Car measures upwardly against the competition.

"At BMW we understand what it takes to evangelize high operation and appreciate the extraordinary personal commitment required of elite athletes hoping to compete on the world'south phase," said Dan Creed, Vice President, Marketing, BMW of Due north America. "BMW Drive for Team United states allows us to exercise exactly what nosotros have pledged from day one: help raise awareness and additional funds for the Olympic Movement, especially in non-Olympic years."

Effect participants will also have the opportunity to cast their vote to select one of the members of the BMW Performance Squad, an aristocracy team of Olympic and Paralympic athletes who hope to compete at the London 2012 Olympic Games. Henry Cejudo (wrestling), Ursula Grobler (rowing) and Evelyn Stevens (cycling) are the athletes contending for the remaining spot. A complete roster of BMW Performance Squad athletes will be announced this summertime.

"This innovative fundraising campaign is a clear demonstration of BMW's deep commitment to supporting the grooming and grooming of Team USA," said USOC Chief Marketing Officer Lisa Baird. "By giving the American public the opportunity to support America'southward athletes through the 'Drive for Team U.s.' events, BMW engages fans and consumers and empowers them to make an impact on the success of the U.S. Olympic and Paralympic Team."

In support of the BMW Drive for Team Usa national drive program, BMW has also launched an Olympic-themed integrated marketing campaign inclusive of radio, print, out-of-home and digital advertisement too as a national idiot box commercial. Debuted in local markets in early June and airing on network cable starting time June 13, the commercial "Runners" features Olympic runway & field athletes and hopefuls Jeremy Wariner, Shawn Crawford, Sanya Richards-Ross and Me'Lisa Hairdresser and encourages viewers to lend their support to Team The states by participating in local BMW Drive for Team The states events. Taking inspiration from holographic technology, each runner appears every bit a unlike colour of the Olympic rings while running alongside black BMW vehicles. A soundtrack by Daft Punk helps to create a sense of dynamic energy and operation.

BMW has a long standing, global commitment to performance-driven sports and looks forward to fueling the athletic performance of Team United states of america through 2016. In the lead up to the London 2012 Olympic and Paralympic Games, BMW will use its resources and technologies to advance the training and performance goals of the Olympic and Paralympic athletes of Team USA. To acquire more about BMW Drive for Team USA, or BMW'due south partnership with the USOC and National Governing Bodies USA Bobsled & Skeleton, US Speedskating, USA Pond and USA Track & Field, visit www.bmwusa.com/driveforteamusa and www.bmwusa.com/usoc, respectively.